Last weekend in Bangkok, I stepped into the ring for my second fight.
On the surface, it might look like just another Muay Thai match.
But for me, this fight was never about winning or losing.
It was about becoming.
It was a declaration.
A milestone.
A reminder of the path I chose back in December 2023—when I committed myself to the warrior’s journey.
The Shield and the Warrior
The shield behind my logo isn’t just a design.
It’s a symbol rooted in ancient Spartan tradition. Mothers would hand their sons their shields and say:
“Return with your shield… or on it.”
Not because victory was everything—but because a warrior never runs.
He stands. He holds the line.
For his brothers. For his people. For his purpose.
That’s the mindset I carried into this fight.
Not just representing myself—but fighting for the men I train with, the coaches who sharpen me, and the young men I coach.
Because I believe this: when we train the body, we awaken the soul.
🔥 From Rat to Warrior: My Personal Rebirth
My journey hasn’t been a straight line.
I was once a successful youth worker leading a team, chasing success, drowning in responsibilities, and losing touch with myself.
But something in me knew there had to be more.
Then in January 2022, the wake up call came when I lost my job.
And then began the long, humbling, healing path from rat to warrior.
This isn’t just the title of my book—it’s my lived transformation.
And it’s the reason I now walk with other men and boys on their journey too.
Every Boy Needs a Process
Through years of coaching and mentoring youth, one truth has become clear:
Boys don’t become men by accident.
They need intention. They need challenge. They need initiation.
Without it, they drift.
They grow older, but not deeper.
They learn knowledge, but not identity.
They grow muscles, but not meaning.
That’s why I’ve poured my heart into building rites of passage experiences for young men—because when boys are given the space to rise, they do.
The Rite of Passage BootCamp
That’s what this upcoming event in July is all about.
🛡️ Rite of Passage BootCamp
📅10–13 July 2025
📍Chiang Mai, Thailand
A 4-day immersive experience for boys aged 13–19 to step into challenge, reflection, mentorship, and growth.
We blend nature, martial arts, storytelling, and brotherhood to offer something our young men rarely receive today:
Initiation into Manhood.
This isn’t a camp for entertainment.
It’s a transformational journey.
💬 For the Parents andYoung Men
If you’re a parent who’s wondering how to support your son…
If you’re a young man who’s feeling adrift or disconnected from who you’re becoming…
Reach out. Let’s talk.
I won’t give you formulas or guarantees.
But I’ll sit with you in real conversation—from someone who’s been there, who’s still on the journey, and who’s walked with hundreds of others.
📩 DM me to start the conversation.
Let’s see what’s possible.
We don’t become warriors overnight.
But the journey begins the moment we answer the call.
From Rat… to Warrior.
Let’s walk it—together.
With brotherhood and purpose,
Joe Chan
Manhood Coach
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